Gusto Logo

Download the Gusto logo transparent PNG with no background and the vector version: .svg. The primary color of the visual identity is warm red (Guava).

The Gusto logo uses rounded letters to express approachability. Looking closely, one could say that the lowercase “g” might even have a subtle smile to it. According to the brand guidelines, Gusto’s logo has a warm and sophisticated design which is emblematic to their brand.

Launched in 2012, Gusto (which was ZenPayroll at the time) is a company which offers payroll, benefits, HR software, time tracking tools, and other digital services to businesses.